Microgaming’s Mega Moolah jackpot has recently set a Guinness World Record with the total amount of €18,915,872.81 payout, obtaining the most progressive online slot game ever in history thus far! The grand prize was obtained by one lucky winner only! And with the total amount bet of 75 cents through an Android smartphone, the winner took home a lifetime worth of wealth!
Who wouldn’t be excited or envious to hear about this great convenient win through a smartphone? Which is why OMNI GAMING would like to exploit deeper into the development and the progression of mobile iGaming business (moGaming).
Just early this month, iGaming Business released H2 Gambling Capital’s latest survey on the subject of “Mobile Dashboard October 2018”, which includes iGaming’s output on mobile devices, previous statistics and the future predictions of its growth trend.
From the content of the report, the global mobile device growth of GGR in 2017 is about 15 billion euro; 2018 is estimated to reach about 17 billion euros; further evaluating five years later with the worth of 32.2billion euros! This indicates that the future development of major supplier and operator’s operating policy will solely bound more towards the mobile devices market.
iGaming: Prevailing Status
Looking back, due to location limitation of traditional gambling, and the fast integration of iGaming developments toward gambling through computers; it can be described as destructive innovation. However, even if gambling is transformed into computers, players are still restricted by location due to computer equipment. That’s why with the advancement of smartphones, it brings a new era to a solution of ‘station’ restriction in gambling! Instead of being limited by locales, players can bet anytime, anywhere with a click away.
Nonetheless, current market supplier’s uses RWD technology, which supports desktops, however not compatible with mobile devices. As a result, the game characteristic features are not fully utilized on mobile devices, which remains a traditional gambling approach, and is still limited by location.
In fact, we believe that the next potential market in iGaming would be shifting on to mobile devices.
Evolution: Mobile iGaming (moGaming)
In this small handheld device, the performance of smartphones has evolved into many sensors, and with these individual sensor functions, games can be created based on smartphones rather than computers. Providing a better gaming experience, this may be a potential trend that is worth exploring, to fully exploit the evolutionary change of original iGaming into mobile iGaming (moGaming).
Imagine the future possibility of mobile iGaming (moGaming); players can change the results of their slot game simply by shaking their smartphone. Perhaps even providing important clues for players through vibration feedback function. Or even allowing players to squint card by the function of the ambient light sensor! With the proper use of multiple sensors that are built within mobile devices, it can certainly create more substantial user experiences for players to be excited about!
Do you remember the previous mentions of “control illusion” when players think they can manipulate bet results through their own skills and knowledge in gambling? Which strengthens players desire to wager more and increase a higher frequency for gambling. (More information about control illusion, please refer to Embracing FIFA World Cup: Manipulation Tips Intro). Such results are surely what any supplier or operator desires.
For future development, OMNI GAMING would strongly recommend suppliers to begin game developments more towards the current demand for mobile devices. To create more diversity and innovative games in the iGaming industry against other competitors, the rise of mobile iGaming is defiantly the next empire worth investing in!
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References：
James, R. J., O'Malley, C. and Tunney, R. J. (2017), Understanding the psychology of mobile gambling: A behavioural synthesis. Br J Psychol, 108: 608-625. doi:10.1111/bjop.12226
iGamingBusiness (2018), Mobile Dashboard – October 2018, http://www.igamingbusiness.com/mobile-dashboard-october-2018
H2 Gambling Capital (2018), Mobile Dashboard October 2018, https://e.infogram.com/56a83191-4483-4831-8b68-9bd86e42d79d?src=embed
