Keno has transformed in many different forms through its first establishment in China. In “China’s Greatest Invention: Keno” also mentions through the influence of internet generation, Keno has become a lot more efficient to operate and prizes can be drawn within seconds. With the amount of population worldwide having access to the internet daily, Keno is defiantly on the rise in becoming players favorite game to play.
Perhaps one of the many reasons why players find themselves drawn with an inextricable attraction towards Keno; the speed, thrill, and life-changing experiences.
A study from the University of Sydney categorized Keno as a soft form of gambling that associated with lower level of harm. Through their studies of understanding residents purchase rate of tickets in popular gambling products, 14% of the residents prefer Keno.
With an interesting irony out of their research was, it was also featured among the higher rankings for anxiety and depression and ranked as the highest for suicidal idealizations. And why is that? Today OMNI GAMING will reveal the possible reasons for these inextricable attractions players have for Keno!
The Money Hook
“Keno can change your life, no matter what stage of life you are at.” Said by an 85-year-old Maryborough pensioner who has won an enormous amount of $1.19 million Keno Jackpot with only $2! And another 59-year-old truck driver states “it’s unbelievable” knowing that he has won $1.69 million during the time when he was struggling through a difficult financial crisis of his life.
With a blink of an eye, an individual’s life was transformed drastically. However, these lucky winners happened around 2015-2017, nonetheless with the quick growth and demand of internet generation, Keno has transformed to something that can change an individual’s life within seconds. Which is one of the main reason why it’s made Keno such an irresistible game to play! An overnight millionaire sensation can happen through Keno within seconds!
It has shown in a money and mental well-being study that whether money makes people happy. Individuals who partake in the studies displayed when winning just even a medium amount of money, players often a greater sign of better psychological health.
The satisfactory for winning anything is the key to their psychological health. It makes them cheerier and increases their sense of optimism. With the transformation of internet generation through Keno, players can fulfill their need of wanting to increase their sense of optimism in seconds! The idea of less time cost and not be limited to where to play surely creates a convenience of being happy anytime, anywhere.
Exciting Speed of Pleasure
As emphasized thus far regarding the winnings in seconds during Keno, it is a key motive to why players continuously play Keno no matter win or lose. It is shown in CrossMark studies that speed of play has a great association with frequency as well. The example given was the comparison of the bi-weekly lottery and EGM (Electronic Gaming Machine), and the newly transformed Keno during the internet generation contains both categories.
Where the game generates numbers randomly but creating the results in seconds. It has been identified that the fast speed play is the key feature that appeals to gamblers, therefore more likely to associate with higher levels of participation. Which is also why out of resident’s favorite gambling product studies, 41% of the resident purchase is lotteries and 27% being EGM (Electronic Gaming Machine).
The rapid sequencing form of gambling stimulation associated with reward is one of the main reason why players behave a constant cycle of gambling. Meaning the fast, rhythmic, and continuous nature of Keno lowers players conscious awareness for peripheral information while playing. Which causes a rise of pleasure for players while experiencing the game at a dissociation state, and by achieving to a dissociation state it helps reducing tension, players can escape wider psychological distress that may occur at their everyday life. Studies have shown this as a dopamine effect.
All the reasons for Keno’s inextricable attraction. With high event frequencies, and multiple different countries to place a wager, along with high or medium rewards of players choice all within a relatively short period of time.
Alternatively, players sensitivity to loss often becomes a protecting factor in the persistence of risk-taking behaviors. High event frequencies also create higher rates of loss hence one can predict these factors result in players avoidance of fast playing loss sensitivity. And it has been found that with even with the realization to the results of loss, the negative mood state can cause a result in loss-chasing behaviors, also known as sunk cost behavior, and near miss that continuously picker on the minds and hearts of players to not stop.
Conclusion
There is a lot of stories surfing on the internet with the rewards, and failures that Keno have brought in people’s life. And some players often find it hard to resist the charm of Keno, but do not be afraid of Keno.
Because Keno was meant as a form of entertainment that brings joy and excitements. Through understanding the concept of gambling responsibly, it will surely help players avoid a lifetime damage that may cause desperate measurements to solve.
A lot of big well-known gambling cooperate such as Microgaming, amusement arcades, bingo clubs, bookmakers, and casinos and online are trying to raise awareness as well through RGW (Responsible Gambling Week) awareness program! Microgaming even stated, “Our industry wouldn’t exist without the trust and respect of players”.
Gambling is not supposed to create heartbreaks, the full purpose is to have a fun and healthy form of relief for everyone, to have a bit of entertainment fun in their daily life! And Keno can defiantly fulfill that excitement!
References: - Alexander Blaszczynski, Fadi Anjoul, Kristen Shannon, Brittany Keen, Dylan Pickering, Martin Wieczorek, (2015) Gambling Harm Minimisation Report, The University of Sydney -Johnathan Gardner, Andrew J. Oswald (July 2006). Money and Mental Wellbeing A Longitudinal Study of Medium-Sized Lottery Wins, IZA DP No.2233 - Andrew Harris, Mark D. Griffiths (2017) The Impact of Speed of Play in Gambling on Psychological and Behavioral Factors: A Critical Review, CrossMark J Gambl Study - 2nd Apr 2015, Grandma wins $1.2m in Keno with $2 ticket at M;boro RSL, The Queensland Times, https://pse.is/C285N - Jack McKay, The Sunday Mail (Qld), 24th Sep 2017, Truckie doing it tough becomes overnight an millionaire, https://pse.is/C2G9R
