As we exploit the studies of Keno gaming, we found out a key factor that influences players gambling behaviors greatly, and that key factor is the speed frequency!
A recent study was published during June of 2018, the Journal of Gambling Studies have pointed out that a game’s speed frequency may influence players psychological and behaviors while gambling.
This academic article came from Andrew Harris and Mark D. Griffiths; who depict the forthcoming developments of iGaming for the next 20 years. (20 years of prophecy: iGaming).
This study contains the relevance of speed frequency and how it influences the behaviors of players while gambling; a compact study from 1994 to today. And today OMNI GAMING will be revealing the findings of this key factor for you!
Popular Core Elements
Games with high-speed frequency are more exciting and more enjoyable for players. Through the frequency and the speed of the game, it strengthens players desire to gamble more. And due to the lack of patience among players while gambling, this defiantly becomes the main factor to why players become addicted to gambling, especially in Keno lottery.
Reduction of Negative Emotions
With the fast and high frequency of these games, it may reduce players willingness to stop gambling. As the speed of the game increases, so does the increase of bets and the amount of wager rise as well.
Through the effect of speed rhythm and continuity of high-speed games, it causes players to fully immerse in the state of wagering, and the sensitivity to the surrounding environment will be drastically reduced. Which makes the player enter a state of mental dissociation, causing frequent decisions to a shorter period. As this happens the brain also releases dopamine, allowing players to enter a happy state of mind that can defiantly reduce the amount of any negative emotions.
Interference with thinking
The worst scenario would be when players reach this state of emotion reduction, adding the amount of loss generated before, they often sink into the abyss of the sunk cost effect!
Alongside with the fast-paced games, it’s difficult for players to reflect or think of the current situation. Which is why only when players could take a break from the game could provide more clearance to the amount of total loss.
Conclusion
The fast-paced games mentioned in the research was mainly focused on players who play electronic gaming machine(EGM) such as slot machines. In fact, through the nature of slot machine games, it’s not entirely suitable to apply it in this theory. The speed of the slot machine game is fast, and the frequency is undoubtedly high, but then it lacks the decision-making process that influences players psychologically.
Witnessing at the current slot machines, where betting decisions are based on the capacity of wager amounts, it also lacks strategic choice for players to enter to free state. However, on the other hand, Keno would be the best example for this study. Although each drawing may be an independent event and doesn’t affect each other, and through the open lottery records, it’s easy for players to cause a control illusion with their winning results and effect their psychological mindset as well.
In addition to Keno, the concept of sports betting can also be in line with this theory of speed affecting the psychological and behavior of gamblers. In the past, sports betting could only be predicted based on the match before to analysis the team’s potential to win. However now under the sublimation of live broadcast technology, new betting methods appeared, players can bet on different varieties of conditions in a game, from penalty shots, to if the game was delayed, being able to wager live defiantly makes the decision-making process a lot less processed and allowing players to reach a free state of mind.
Reference
- Andrew Harris, Mark D. Griffiths (2017) The Impact of Speed of Play in Gambling on Psychological and Behavioral Factors: A Critical Review, CrossMark J Gambl Study
